5 Things Businesses Should Learn From the Lemonade Stand
Thu, 22 May 2014, in Helprace
Running a lemonade stand, like building a tree house is a rite of passage for many kids.
While a fun activity, parents should realize that running a lemonade stand can be a great learning experience, too. Not only do kids learn a great deal about marketing, customer service, social support and the importance of earning a dollar, selling lemonade breaks the monotony of a summer vacation!
photo credit aidanmorgan
What can we learn from lemonade stands? Let’s look at them from a customer service perspective. If it’s hot out and a child greets people with a smile, they will surely give the lemonade a try. If the same child is offering correct change, asking customers what they think of the drink before thanking them for their business, he or she will get loyal customers for life.
Many companies believe they must perform behavioral science research to come up with a strategy to figure out what they can deliver and what the customer wants. Sometimes businesses need to step back and assess their customer service strategy from the point of view of a 12-year old lemonade salesman. Seriously, when was the last time you got put on hold while asking for extra sugar at a lemonade stand?
1. Fun can be inexpensive
A blender and some lemons is all you need to get lemonade flowing. Similarly, in the business world, customer engagement shouldn’t take up all your resources. Use dedicated customer service software from Helprace to streamline your support.
2. Give back to your community
Many kids sell lemonade to raise money for causes and charitable organizations. Companies should take note and consider implementing a free and accessible knowledge base software to turn readers into potential customers.
3. Politeness goes a long way
Everyone knows that smiling kids sell the most lemonade. Business owners should be as positive and personal as possible throughout all channels of customer support, whether using phone, email, social media or other methods.
4. Don’t be a number
Our lemonade boy wouldn’t put his customers on hold, and neither should you. A sure way to drive customers away is by drowning them with canned responses, “it’s company policy” babble or directing them to call the “800 number”.
5. Never stop listening
Even if your neighbor can get lemons cheaper and has a better blender, your suggestions box will keep customers coming back. Keep customers engaged with accessible feedback options.
The bottom line is to listen to your customers, ask them about the little things that bother them. Helprace offers you an all-in-one customer service platform with a help desk, knowledge base, and community & feedback portal to personalize every customer service experience. Learn more by taking our tour.