Posts Tagged ‘customer-engagement’
There was a time when customer communities were seen as unpractical and burdensome. With the success of social media and mobile users, many brands have since taken the lead…
It seems that we’ve gotten customer advocates wrong all along. We keep hearing that customer advocates are a mythical, if not a one-off anomaly that gets an unreliable (if not questionable) return…
We’ve long been living in the age of the customer. While many companies claim to have a “customer first” attitude, few have attempted to…
Tue, 15 Dec 2015, in Customers
Customer enthusiasm sure doesn’t come easy.
You have to earn it through trust, listening, empathy and by telling compelling stories.
When most people come across a product, they want to make sure it works and solves their particular problem set. So before that “aha! moment” comes the question, “how will this product help me?” or “are there any companies like mine that use this product?..”
Thu, 22 Oct 2015, in Uncategorized
photo credit Adam Thomas
Growth hacking as a term has been passed around like a hot potato for quite some time now.
For those still not familiar with it, growth hackers are a brand of marketing professionals that are solely driven by finding new, unexplored and unconventional ways to target their customers. Although it does involve marketing techniques, it’s also a…
photo credit Gabriela Pinto
In pursuit the unattainable, many companies are frantically pushing their limit in delivering faster service.
We correlate faster service with happier customers – and ultimately more of them.
As customers, we are embracing speed because the accessibility and quality of information available to us is on the increase. Since speed is easy to measure and manage, shouldn’t companies that offer the fastest service win out?..